OK, can we TALK about the new campaign by Cover Girl for their TruBlend Liquid Makeup?
It features a model with vitiligo, Amy Deanna, and it is fucking awesome.
Plain and simple.
I was diagnosed with vitiligo when I was 6 years old…so 24 years ago.
aging myself here.
When I was diagnosed there was not much research or information that was available to understand what vitiligo was.
It became slightly sensationalized by Michael Jackson fans who believed that he had the condition.
For Michael it started on his hand…hence the one glove. Whether he let the condition run its natural course is still up to date. Some say he bleached his skin…
Yeah, as you can imagine, bleaching your skin isn’t good for you.
Vitiligo – “is a disease that causes the loss of skin color in blotches. The extent and rate of color loss from vitiligo is unpredictable. It can affect the skin on any part of your body. It may also affect hair and the inside of the mouth. Normally, the color of hair and skin is determined by melanin. Vitiligo occurs when the cells that produce melanin die or stop functioning. Vitiligo affects people of all skin types, but it may be more noticeable in people with darker skin. The condition is not life-threatening or contagious. It can be stressful or make you feel bad about yourself. Treatment for vitiligo may restore color to the affected skin. But it does not prevent continued loss of skin color or a recurrence.”
My vitiligo spread quite rapidly and I was fully “white” by the time I turned 24. This is not normal for the condition. Most people live with segmented (or random) patches their whole lives instead of turning to one color completely. I guess you can say it’s a blessing and a curse.
I no longer have to deal with the stares and questions – however, it does feel like a constant struggle to prove how Indian I am, since I don’t physically look like it.
that’s a different story for another day.
I LOVE that models like Winnie Harlow and Amy Deanna are being recognized for the talents! Just because someone looks a certain way it shouldn’t prohibit them for making their dreams come true.
It’s great that a huge brand like Cover Girl is working hard to show INCLUSION and DIVERSITY in the products they sell, which brands like Fenty and KKW Beauty are already doing. SO many color tones to choose from. We don’t all look the same. We all have different attributes and that’s what makes us unique.
Vitiligo isn’t a defining characteristic. It is a cosmetic disorder. It doesn’t define me, and I am sure it doesn’t define Amy or Winnie either.
It’s about time we see different types of women; color, size, shape, ethnicity commercialized and advertised too.
It is important to find beauty and confidence in YOUR OWN SKIN and to CELEBRATE THAT.
The beauty industry still has a long way to go…but you know what…any type of progression is positive. Let’s keep this up.